Monday, June 5, 2006

Launch: Team Caliber Project

Pleth, LLC an Arkansas Based technology firm announced last week that they were preparing to launch a new e-commerce enabled project for Team Caliber, Inc. of Charlotte, North Carolina, a Division of Roush Racing.

“The new project is just getting underway,” said Cotton Rohrscheib, Chief Developer and Partner. “They have put a ton of thought into providing their wholesale customers with this tool and we want to work with them in any way to bring it to fruition.”


The new project consists of various levels of authentication and security built on top of Pleth’s already award-winning e-commerce solution. Only registered and approved wholesale customers are allowed to login and view the 2006 product line. Orders are placed online and transmitted to Team Caliber by email and their staff takes it from there.

“We have taken a lot of things into consideration in putting this product together, basically rebuilding our existing e-commerce solution and making it do things that it normally wouldn’t; changing outputs and the way it displays products and handles orders, right down to the way it generates pick tickets and packing slips,” said Greg Smart, Project Manager for Pleth, LLC.

Team Caliber is the one of the top manufacturers of die-cast cars, fan memorabilia, and clothing for NASCAR.

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